A redesign is the highest-leverage marketing investment most businesses ever make — and also the easiest one to get catastrophically wrong. Done properly, it lifts conversion, rankings and brand authority. Done by an inexperienced team, it can wipe out a decade of organic traffic overnight.
We've been redesigning websites for Durham Region businesses since 2009. Every project is run with disciplined SEO migration protocols, so the new site launches stronger than the old one — never weaker.
Why Brands Across Durham Region Redesign With Us
The strategic outcomes every redesign should deliver.
Modern, Credible Branding
A visual system that matches where your business is today — not where it was when the site launched in 2014.
True Mobile-First UX
Layouts engineered mobile-up, where the majority of your traffic and decisions actually happen — not desktop-down afterthoughts.
Dramatically Faster Load Times
Cloudflare edge caching, optimized images and lean code that take Lighthouse scores from 40s into the 90s.
Higher Conversion Rates
Conversion-focused information architecture that turns the same traffic into 2× or 3× more booked appointments and quote requests.
SEO Migration Protection — Built Into Every Redesign
The technical safeguards that preserve your existing Google visibility.
Ranking Preservation
Full keyword inventory captured pre-launch, content mapped page-for-page, and on-page SEO strengthened — not stripped.
301 Redirect Mapping
Every URL on the old site mapped to a 301 redirect target on the new site so Google passes ranking authority over cleanly.
Optimized URL Routing
Clean canonical structure, updated XML sitemap, refreshed robots.txt and proactive Search Console resubmission on launch day.
Signs It's Time to Redesign
If two or more of these describe your current website, you're losing leads every month.
- Your site looks broken or cramped on a phone
- Pages take longer than 3 seconds to load
- Your branding doesn't match what your business is today
- Conversion rate from organic traffic is under 1%
- You can't easily edit the site without calling a developer
- Google Search Console flags mobile usability or Core Web Vitals issues
- Your competitors' websites visibly out-class yours
- Your last redesign was more than 4 years ago
Frequently asked questions
Not when it's done properly. Every redesign we ship includes a full pre-launch SEO inventory, page-for-page content mapping, and a complete 301 redirect plan — so ranking equity transfers cleanly. Most clients actually see rankings improve post-launch.
Most Durham Region redesigns take 5 to 8 weeks from kickoff to launch, depending on page count and integrations. Enterprise redesigns with migration of thousands of URLs run 10 to 16 weeks.
Yes. We audit existing content for SEO performance, keep what's working, rewrite what isn't, and add new pillar content where there's keyword opportunity. Nothing gets thrown out without a reason.
Your existing site stays live the entire time. We build and stage the new site on a private URL, run a final QA pass, then cut over with DNS and redirects in a single low-traffic window — usually under 15 minutes of perceived downtime.
Ready to grow your local business online?
Free website audit — we'll show you exactly where you're losing rankings and leads.